The age-old saga of Hoyo de Monterrey, or “Hole of Monterrey” began in 1831 when Don Jose Gener y Batet emigrated to Cuba from Spain at the age of 13. In 1865, after years of working on his uncle’s plantation, Batet opened his own factory in Havana and began his own line, La Escepcion, but later changed to Hoyo de Monterrey. The “hole” of Monterrey refers to the concave landscape and terrain of the local tobacco growers' preferred land for the best crops.
The popularity of the brand exploded in Europe and Batet easily became one of the most respected cigar makers in Cuba. Batet’s daughter would later take the reins in 1900 and run the brand for another 30 years before selling their lands to invest in the profitable sugarcane trade. The Hoyo de Monterrey brand wound up at a firm managed alongside other notable cigar brands such as Punch and Belinda. After the revolution the brand was, like many others, nationalized. While the Cuban Hoyo de Monterrey cigars continue production in Havana, the brand was also bought in Tampa, FL and continues to be similarly successful as its Cuban-counterpart.
While Hoyo de Monterrey cigars run the gamut in strength and profile, classics such as the Epicure No.2 and Elegantes are musts for any true aficionado. Made in the traditional style by some of Cuba’s finest rollers, these palate pleasing cigars will enhance any aperitif, meal or special occasion. From 1865 to today, there’s no reason to wait- buy your Hoyo de Monterrey cigars now!